If you vacationed in New York or Honolulu in 2010,
chances are you got a pretty good deal on a hotel room. Room rates in North
America's priciest cities declined for a second straight year in 2010. The bad
news for tourists (or good news for the industry): Price declines slowed
markedly last year from the freefall of 2009, and they're swinging back up in
many spots this year.
Hotel prices in most of North America's most expensive
cities--New York, Honolulu, Boston, and Chicago, among others--declined by an
average of 2% in 2010, according to the latest Hotel Price Index from
hotels.com. A soft year, but a big improvement from 2009, when prices in most
of the same cities fell 10% or more from 2008. New York, which had to absorb
the added capacity of about 4,000 new rooms in 2009 while dealing with the
recession, saw its average room rate drop more than 20%, to $199. Big Apple
prices dipped again in 2010, but only 2.4%, to $194 a night, making it the most
expensive city to spend a night in the U.S.
Prices ended 2010 at roughly 2004 levels, says
Hotels.com Vice President Victor Owens, the net result of a two-year slump
cancelling out the four years of growth that preceded it. "There is still
value (for consumers) in the marketplace, but we seem to be slowly climbing out
of the ditch," says Owens. Prices outside the major markets rose a bit, he
notes, especially in high-income niche areas. California tells the tale: Two
pricey spots, Monterey and Santa Barbara, replaced San Diego and San Francisco
in the top 10. "The first wave of leisure travelers that comes back is the
affluent one," says Owens.
Others making the top 10 for 2010: Washington, D.C.,
($140 a night, down a few dollars from 2009) and Miami ($139.58, virtually
unchanged). Both are perennial placeholders on the list--Washington thanks to
its trove of landmarks and drivable distance from many population centers,
Miami thanks to its status as an international hub that attracts travelers from
south of the border.
A peek at 2011 shows an early surge in demand and
prices. According to Expedia.com, average prices during January, February and
early March were up from last year, as much as 20% or so in Honolulu, Boston,
Miami and Washington, D.C.
And what might be the story of the year in the hotel
business: the recovery of New Orleans some five years after Hurricane Katrina.
Hotel prices in the Big Easy rose to an average of $132.27 in 2010, from $118
in 2009, according to Hotels.com data. And Expedia's numbers show they've shot
up even further in early 2011, to about $150 a night.
Both leisure travelers and conventions are making
their way back to New Orleans. The Saints' Super Bowl win last year didn't
hurt. What better advertisement for your city than thousands partying in the
French Quarter in front of millions on national television? City officials took
that ball and parlayed it into a strong promotional message, according to
Owens. "It's a good growth story; they're just doing a very good job of
getting out there and promoting themselves," he says.

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